Creative Lead
Personal Project

36 Days of Type is an Instagram challenge in which you create a post a day for each of the 26 letters of the alphabet and all 10 single digit numbers, totaling 36. This challenge was something I had been wanting to participate in for awhile but could never fit it into my schedule. Well, this year I found some time and committed myself to making it happen.

As I was gearing up to get started I found out that 2024 was the year the Instagram curators decided to put an end to the challenge and go on a hiatus. Ahhh, go figure! I decided to pursue the challenge regardless and it became a personal study that I still posted to my IG, but at my own pace, posting 3 characters at a time.

I'm really happy how the study turned out. Have a scroll through this webpage and check em out on Instagram too, let me know what you think in the comments!

Design Direction
Promo Trailer

This fun little spot came together pretty quickly as I lead the design direction and solo execution of the trailer for Netflix's FIRST EVER Live Event! The process was fast moving, so I cranked out frames and put together the presentation for AND/OR Studio to present to their client.

With some minor feedback from the client, we expanded the color palette of the graphics to tie into other branding they had already established to identify the teams. Other than that we were in a good place, a few tweaks here and there and pieced it all together in one smooth, energetic edit with some bumping tunes to make it catchy. Fun one!

Design & Animation
Event/Promo Graphics Package

I jumped into this project a little down the road, design direction was established and the team needed me to bang out some additional design, figure out the 3D type treatment, and animate the toolkit to then be handed off to BET.

This was a quick turnaround but fun to be a part of the process. The BET in-house team seemed pleased with the end product and they liked how the toolkit worked when I walked them through it.

Creative Lead & Design Direction
HPE Film Brand Identity
Promo Video Series Graphics Package

This was a 3-part series of videos for HPE to be hosted on their digital platforms. I was contracted to design direct the graphics for the spots. Several months prior I directed the film branding style guide for HPE. The content within that guide informed internal teams and outside content creators how to use HPE motion graphics branding in film/video productions. So for this series of videos it was fun to be able to follow my own style guide and made for an easy jumping off point.

Once the team got scripts approved I designed all the moments that felt like title cards were needed, again, using the style guide as the foundation. The big unknown for these spots were the “metaphor” moments when concepts were put into visual form. Working closely with the 3D artist we conceptualized the look and feel of these moments to play out seamlessly with the VO.

Other roles fulfilled were directing animators and editors, directing color grade, a couple composting shots here and there, exploring motion language, and getting in there to help animate.

Design Direction
Virtual Event Graphics Package

For this year’s A+E Networks Upfront I served as design director for the Sibling Rivalry team. We worked long and hard at developing the system that would be the graphics package for the virtual upfront show and all the network’s tapes throughout the year. The package goes deep because it not only brands the upfront show but all the genres the network produces content for. Since this was the case we did a thorough look into color, typography, and motion that ultimately would be used by many people in many places.

Presented here is the design direction and motion system, these were my primary responsibilities. These parts were then incorporated into the show and I was able to help oversee that process as the project evolved. In the end I was very pleased with the final look and everyone from network to studio expressed sincere gratitude for what we created, I’m proud to have played such a vital role in the process.

All imagery and titles used in designs are placeholder and has no relevance to the content A+E Networks was marketing at the Upfront. All imagery is copyright by its respective owners.

Creative Lead
Event Graphics Package

History Talks is an event held annually in which “trailblazers, global leaders, witnesses, authors and filmmakers” are invited to speak and engage audiences as they explore “newsworthy topics and historical events…with candid recollections and compelling perspectives that will help us better understand the present and inform the future.”

I was enlisted by Sibling Rivalry Studio as design director for the event in 2022. We started out considering last year’s graphics and introduced an evolution to gold, but in the end they kept the red palette from the year prior. The stage introduced a 3 screen backdrop for the show and all its guests. Designing the introduction to each speaker/panel was the big lift as well as A+E Networks Group president’s remarks.

The show was a great success and the team at A+E Networks was extremely pleased with how we delivered.

Design Direction
Event Graphics Package

For this in-person event at the FOX Studio lot in Los Angeles I was contracted as design director by Sibling Rivalry Studio to lead the team in the creation of all graphic design needs for the show.

This included event logo design, a stage graphics package (my two designs presented here), an eVite, badges, portfolio cover, menus, step-and-repeat backdrops, and various signage for the event.

Design Direction
Show Graphics Package

Contracted by Sibling Rivalry Studio to design the graphics package for History Channel’s sub-franchise program called Save Our History. I then went on to design direct 3 additional sub-franchises packages called: More to History, This Week in History, and Mission to Honor.

Design Direction & Creative Lead
Network Brand Identity

I was brought in to Sibling Rivalry’s History Channel rebrand about half way through the process. Starting out primarily as a designer for one of the sub-franchise’s graphics package. From there I moved on to design direct the other three sub-franchises and many other assets for the rebrand.

As roles shifted I found myself leading all remaining deliverables as creative director. This role comprised of directing the hero ID, key-art & social type systems, the master brand book, styleguides, toolkits, reels, and case study.

A few months later History reengaged Sibling, and myself, to further develop their lower thirds to include a robust IPM and Snipe system. I led the project as creative director and was hands-on with the creation of everything involved from design to delivery.

Creative Lead & Executive Producer
Experiential

Design Direction
Branded Content

Design Direction
Show Graphics Package (Digital)

Promax Awards 2021 Winner
Gold - Social Good Campaign Diversity Awareness
Gold - Publicity: Best Integrated Corporate Responsibility Campaign

Design Direction
Show Graphics Package (Broadcast)

Promax Awards 2021 Winner
Gold - Social Good Campaign Diversity Awareness
Gold - Publicity: Best Integrated Corporate Responsibility Campaign

Design Direction
Branded Content

Creative Direction & Design
Brand Identity

As part of the digital branding of Jets 360 — the in-house production studio and media arm of the NFL’s New York Jets — I led the team responsible for the creation of a cohesive and robust visual identity, including the development of a new logo, title cards, bug, social end card, lower thirds, and toolkit. 

Production Partner
Feature Film Graphics

For the film 21 Bridges I provided graphics to live on screens in two locations. For the LMSI location it was map imagery composited with OEM interface graphics. For the “cleaner” Adi’s apartment location it was financial charts, tickers, and graphs.

Production Partner
Web Site Imagery

Worked with an agency to produce imagery for use within the website redesign for Toyota TRI-AD. Teamed up with a 3D artist to create the custom Lexus 3D renders and supplemental graphics visualizing the advanced technology and innovative automation of the car.

Creative Direction & Design
Experiential

To promote and enable the global bookseller’s innovative new retail strategy, I am concepting and producing animation for in-store 4K digital signage. For this signature system, the premium will be on marketing, functionality, and inspiration. 

Art Direction & Design
Graphics Package

Critter Fixers is a Nat Geo Wild show about a veterinary clinic in a town south of Atlanta, GA. We went through a few rounds of logo treatments and color palette options, in the end we landed on a fun choice. Lowerthirds and factoid graphics were also a part of this package.

Production Partner
Promotional

As production partner for the agency, I assembled the necessary elements to produce this spot which introduces the new calendar feature in the Waze Carpool app. Working closely with the agency on script development, pre-production, live-action production, and all aspects of post, this project is a prime example of a start-to-finish production. 

Production Partner
Experiential

Brought on to art direct and oversee the live-action shoot and post-production for two videos featured in the National Archives Museum exhibit Rightfully Hers.  For the Facing Opposition video illustrations were provided.

Art Direction & Design
Graphics Package

For this HGTV show I developed the art direction for the graphics package. The standard deliverables were created and in addition an integral series of maps. These maps were key to showing how close the homes were to the beach.

Art Direction & Design
Graphics Package

I created the title card, show-open color treatment, lower thirds, scoreboard, game cards, and in-house versioning toolkits for the Emmy-nominated third season of Showtime's premier sports program, A Season With.

Creative Direction & Design
Graphics Package

For this digital series on the popular Rated Red platform, I led the team in creating an entire visual package, including stylized footage with a heavy color grade and film grain, animated channel offsets, secondary flash-frame graphics, supers, and main title. 

Creative Direction & Design
Promotional

Here, I helped develop the visual and creative narrative — in this case, a celebration of the Chinese Year of the Rooster — for a high-profile client’s high-profile event. Assets included a heavy 3D production delivered on deadline despite an abbreviated time frame.

Creative Direction & Design
Graphics Package

To provide a visual refresh for the New York Jets’ Sunday pre-game program, I led the effort to develop a new show-opening sequence, a redesigned Flight Plan logo, bumpers, segment title cards, mortise, lower thirds, transitions, and sponsor/credit beds. The result is a high-energy package consistent with both internal elements and the overarching brand.

Production Partner
Promotional

I worked closely with the design and animation team to produce this explainer video promoting a job recruiting service that simplifies the process.

Art Direction & Design
Graphics Package

Here is another graphics package for a series on Rated Red, owned by Complex Networks. Main title design and animation was the primary task for this one, which was then repurposed for bumpers and transitions.

Art Direction & Design
Graphics Package

For this Discovery channel classic I directed the graphics refresh that lasted the last 3 seasons of the show. Cleaned up the distressed logo, gave it 3D treatment and explored the duality of characters and environment.

Art Direction & Design
Experiential

I developed the design and look of the a video that was to accompany the bestowal of the Artist of the Year Award to Kanye West at the 20th annual Webby Awards ceremony.

Art Direction & Design
Graphics Package

For this 4-part series on Discovery I developed the direction for the package. The standard set of deliverables were created, in addition an integral series of maps were produced for the mini-series.

Creative Direction & Design
Promotional

I developed, conceptualized, and executed this invitation video for a high-level event planner’s springtime gala.

Creative Direction & Design, Live-Action Direction
Graphics Package

For the New York Jets’ premiere Saturday night show, I was in charge of developing a fresh, new graphics package while also serving as a live-action director, filming talent from Harlem to Hoboken.

Creative Direction & Design, Live-Action Direction
Experiential

For a holiday-themed piece intended to draw pedestrians and tourists into GGP’s recently remodeled Fashion Show shopping mall on the Las Vegas strip, I pitched, designed, and directed a 4-minute video comprised of vignettes representing the progression through the holiday season. A mix of live action, VFX, and 3D, the film played in rotation every hour on the three large non-traditional format LED displays in the mall’s plaza from December through January 1st. 

Creative Direction & Design
Promotional

I directed, shot, edited, cast VO, and color graded this commercial for the Montana-based photography printing service.

Art Direction & Design
Graphics Package

Human Prey was the working title for this show that was picked up by Animal Planet and then changed to I Was Prey. Here is the package that was delivered and then updated in-house at the network. The two color palettes identify the two different stories told during one episode.

Art Direction & Design
Promotional

As part of the 45th anniversary of the legendary Puma Suede sneaker, I led the design direction of this live-action, VFX, design, and animation spot that captures and celebrates design trends from each decade of the shoe’s history.

Creative Direction & Design
Graphics Package

Rocky Mountain Bounty Hunters, for this ITV America show airing on Animal Planet, I developed a duotone format for the package to help differentiate between the series’ two groups of characters and applied it to the show-open color grade, graphics, and map systems.

Art Direction & Design
Experiential

As a prelude to a performance by Pilobolus dance company at a Times Square event marking the start of the 100-day countdown to the Winter Olympics in Sochi, Russia, I worked closely with the company’s creative and artistic directors to develop this 5-minute film for the surrounding digital-billboard displays. Ultimately, I led the post-production team, directed the film’s look and structure, and assembled the final product.

Art Direction & Design
Graphics Package

For this Food Network program about a local BBQ joint, I pitched the open concept, helped execute the heavy treatment of light leaks, film grunge, vignette blur, whip pans, and composites, and also executed the edit, type design, animation, color grade, and conform.

Creative Direction & Design
Graphics Package

Here, we created the show open out of newly filmed content — supplemented with stock where needed — for this ITV America program airing on A&E.

Creative Direction & Design
Promotional

As creative and design director, I worked closely with the copywriter to ensure that the visuals complimented the message in this see-and-say promotional package tied to the rollout of a book on investing. 

Creative Direction & Design
Experiential

Player introductions before tip-off at Madison Square Garden for 4 seasons of NY Knicks basketball.