Creative Direction & Design
Experiential
To promote and enable the global bookseller’s innovative new retail strategy, I am concepting and producing animation for in-store 4K digital signage. For this signature system, the premium will be on marketing, functionality, and inspiration.
Production Partner
Promotional
As production partner for the agency, I assembled the necessary elements to produce this spot which introduces the new calendar feature in the Waze Carpool app. Working closely with the agency on script development, pre-production, live-action production, and all aspects of post, this project is a prime example of a start-to-finish production.
Art Direction & Design
Graphics Package
Critter Fixers is a Nat Geo Wild show about a veterinary clinic in a town south of Atlanta, GA. We went through a few rounds of logo treatments and color palette options, in the end we landed on a fun choice. Lowerthirds and factoid graphics were also a part of this package.
Art Direction & Design
Graphics Package
For this HGTV show I developed the art direction for the graphics package. The standard deliverables were created and in addition an integral series of maps. These maps were key to showing how close the homes were to the beach.
Creative Direction & Design
Graphics Package
To provide a visual refresh for the New York Jets’ Sunday pre-game program, I led the effort to develop a new show-opening sequence, a redesigned Flight Plan logo, bumpers, segment title cards, mortise, lower thirds, transitions, and sponsor/credit beds. The result is a high-energy package consistent with both internal elements and the overarching brand.
Art Direction & Design
Graphics Package
I created the title card, show-open color treatment, lower thirds, scoreboard, game cards, and in-house versioning toolkits for the Emmy-nominated third season of Showtime's premier sports program, A Season With.
Creative Direction & Design, Live-Action Direction
Graphics Package
For the New York Jets’ premiere Saturday night show, I was in charge of developing a fresh, new graphics package while also serving as a live-action director, filming talent from Harlem to Hoboken.
Creative Direction & Design
Graphics Package
For this digital series on the popular Rated Red platform, I led the team in creating an entire visual package, including stylized footage with a heavy color grade and film grain, animated channel offsets, secondary flash-frame graphics, supers, and main title.
Art Direction & Design
Graphics Package
Here is another graphics package for a series on Rated Red, owned by Complex Networks. Main title design and animation was the primary task for this one, which was then repurposed for bumpers and transitions.
Art Direction & Design
Graphics Package
For this Discovery channel classic I directed the graphics refresh that lasted the last 3 seasons of the show. Cleaned up the distressed logo, gave it 3D treatment and explored the duality of characters and environment.
Art Direction & Design
Graphics Package
For this 4-part series on Discovery I developed the direction for the package. The standard set of deliverables were created, in addition an integral series of maps were produced for the mini-series.
Creative Direction & Design
Promotional
I developed, conceptualized, and executed this invitation video for a high-level event planner’s springtime gala.
Creative Direction & Design, Live-Action Direction
Experiential
For a holiday-themed piece intended to draw pedestrians and tourists into GGP’s recently remodeled Fashion Show shopping mall on the Las Vegas strip, I pitched, designed, and directed a 4-minute video comprised of vignettes representing the progression through the holiday season. A mix of live action, VFX, and 3D, the film played in rotation every hour on the three large non-traditional format LED displays in the mall’s plaza from December through January 1st.
Creative Direction & Design
Promotional
I directed, shot, edited, cast VO, and color graded this commercial for the Montana-based photography printing service.
Art Direction & Design
Graphics Package
Human Prey was the working title for this show that was picked up by Animal Planet and then changed to I Was Prey. Here is the package that was delivered and then updated in-house at the network. The two color palettes identify the two different stories told during one episode.
Creative Direction & Design
Graphics Package
Rocky Mountain Bounty Hunters, for this ITV America show airing on Animal Planet, I developed a duotone format for the package to help differentiate between the series’ two groups of characters and applied it to the show-open color grade, graphics, and map systems.
Creative Direction & Design
Graphics Package
Here, we created the show open out of newly filmed content — supplemented with stock where needed — for this ITV America program airing on A&E.
Creative Direction & Design
Promotional
As creative and design director, I worked closely with the copywriter to ensure that the visuals complimented the message in this see-and-say promotional package tied to the rollout of a book on investing.
Creative Direction & Design
Experiential
Player introductions before tip-off at Madison Square Garden for 4 seasons of NY Knicks basketball.
