Creative Direction & Design, Live-Action Direction
Experiential
For a holiday-themed piece intended to draw pedestrians and tourists into GGP’s recently remodeled Fashion Show shopping mall on the Las Vegas strip, I pitched, designed, and directed a 4-minute video comprised of vignettes representing the progression through the holiday season. A mix of live action, VFX, and 3D, the film played in rotation every hour on the three large non-traditional format LED displays in the mall’s plaza from December through January 1st.