Voices Magnified - Broadcast — DAN DEGLORIA

For this social awareness campaign graphics package—Sibling Rivalry Studio invited me on as a freelance art director/designer—as they were design agency for their client A&E. The pitch & award was for a campaign called Voices Magnified and it played as a broadcast package on television (presented here) and as a PSA on digital platforms (click to view). Two separate packages under the same name.

I designed the following frames once the request came in to have a separate look for broadcast graphics versus the PSA design. Once again the overall look/feel was conceived by the creative director and I came up with the specific imagery, color palette, layouts, and roadmap for animation. These frames got us close but once we got into animation things changed slightly.

The first change was to make the show title design consistent across both packages. Done, easy ask and valid. From there, the network felt the orange didn’t have the impact it needed and requested we push to red. Again, easy ask and also valid. The rest pretty much stayed as is, the team jumped into animation and brought the design to life.

Lastly we expanded the package once again for the network’s internal purposes. For this they wanted to lighten things up a bit from the seriousness and sometimes heavy subject matter of the broadcast package. We introduced a brighter background and again created a robust toolkit for in-house versioning which included lower thirds, title cards with background, and title cards over footage.